Review management is the foundation of a solid word-of-mouth marketing strategy. Customer review metrics account for nearly 20% of the weight search engines use when ranking organic search results. The factors include:
- Number of reviews
- Age of the most recent reviews
- Number of reviews responded to
- How quickly reviews are responded to
Many businesses ignore this very important part of their marketing strategy because it can be difficult to keep up with the plethora of websites in which reviews of your business appear. Chatmeter solves this problem by consolidating all of your reviews into one portal and allowing you to respond to reviews in an efficient and effective manner.
Strengthening your review statistics will improve your ranking in organic searches and drive more customers to your business.