Generating reviews is hard work.  Don’t let anyone tell you otherwise because it’s just not true.  The thing is, generating reviews on a regular basis pays big dividends.

People are becoming more and more adept at interpreting how a business presents its reviews.  Customers want to see current reviews, they want to see all of the reviews, including ones that are less than four or five stars, and they want to see how a business responds to their reviews.  All of these factors weigh heavily into how today’s consumer judges a business and decides to visit or not visit.

Negative reviews humanize your business and actually improve your credibility when handled correctly.  In fact, 1/3 of reviewers will revise their rating upward after interacting with a business via their review.

Let’s have a cup of coffee and talk about your social media and word-of-mouth strategy.