Even in the Information Age, there is some data that can only be collected using first hand data collection methods. For assessing the guest experience from an objective standpoint, mystery shopping remains the most effective way to measure how your team interacts with your customers.

What gets measured gets accomplished.

In-Person Mystery Shopping

When your business relies on face-to-face interaction between your team and your customers, there's no better way to measure service delivery, adherence to company policy and how well your brand standards are being executed than mystery shopping.

Mystery shopping provides the perfect counterbalance to data from social media sources and customer reviews. Joining subjective and objective data sources paints a complete picture that provides you with the insight you need to make data-driven decisions.

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They say a picture is worth 1,000 words. We think a video is worth far more.

Video Mystery Shopping

When a written account of the customer/team member experience is not enough, video mystery shopping fills the need. This method of mystery shopping is commonly used in a higher dollar sales environment or as a robust training tool to provide team members with a first-hand account of the experience.

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If a picture is worth 1,000 words, a recorded phone call must be worth the same.

Telephone Mystery Shopping

Audit all your locations at a glance for inaccuracies and quickly populate your business’s name, address phone number, and other key information in online business listings or “local listings” sites. Create new profiles and existing listings are updated with the most current details. In some cases, we see more traffic from these local sites than to the actual domain so it is critically important that you rank high for when someone searches in your area, they’ll find you.

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Your competition is literally just a click away. Are you measuring up to your customer's expectations?

E-Commerce Mystery Shopping

The E-commerce space is growing more and more competitive by the day. As competition heats up, the differentiators between companies are the online ordering experience, fulfillment and delivery, the ease of returning a purchase and access to customer service.

E-Commerce mystery shopping provides visibility into the entire customer purchase experience so you are armed with the knowledge you need to make data-driven decisions.

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