Even in the Information Age, there is some data that can only be collected using first hand data collection methods. For assessing the guest experience from an objective standpoint, mystery shopping remains the most effective way to measure how your team interacts with your customers.
What gets measured gets accomplished.
Mystery shopping overview.
Mystery shopping provides the perfect counterbalance to data from social media sources and customer reviews. Joining subjective and objective data sources paints a complete picture that provides you with the insight you need to make data-driven decisions.
Learn moreLet's Have A Cup of CoffeeWho Does It
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Why do they do it
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How does it benefit you
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How Mystery Shopping Helps Your Business
Creates Quality Control For Customer Service
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Provides A Counterbalance For Social Media Feedback
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Quality Control For Customer Service
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Types of Mystery Shops
In-Person Mystery Shopping
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Telephone Mystery Shopping
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ECommerce Mystery Shopping
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Other Ways We Build Word Of Mouth
Review Generation
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Reputation Management
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Listing Management
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