“This is a business of smoke and mirrors, above all, never forget that. Why do you need a Lincoln when a Hyundai will get you to your office? This is a business that appeals to us for emotion.”
– Paul Eisenstein, Automotive Writer
Paul Einsenstein’s quote about the car industry is as relevant today as it was when he said it in 1986. People conneect to their cars in very unqiue and personal ways. Your sales and service processes must reflect the relationship that people have with the vehicles and measureing your team’s interaction with your customers is one of the most imporant ways you can ensure that revneue is not walking out the door.