Today’s customers have more options than ever, including the burgeoning option of having restaurant meals delivered to them. The array of choices has only intensified the fierce competition of the restaurant industry. It doesn’t matter if your a fast-casual, casual dining or fine dining restaurant, guests expect a consistently outstanding experience and they reward those establishments which meet their expectations.
The best way to measure performance vs. expectation is a mystery shopping program. The challenge is, however, that all mystery shopping programs are not created equally. At Sentry, we employ a no-shortcut, custom approach that ensures each project is designed as a perfect reflection of the client’s processes, procedures, and philosophies. The resulting information provides deep insight into the guest experience and serves as strong complementary to your customer review, survey, and social media data.